After a couple of years in business, we decided to come up with a vision statement for our company. Lynn Group had a weekend retreat and got in groups to brainstorm. Out of this exercise, a vision statement was born.

We think BIG, to work BIG, to give BIG.

That vision statement has stuck with us through change and growth, especially among the core group that attended the retreat. It has become a mantra for us and something toward which we strive in each day’s work. We have it on most of our email signatures, invoices, correspondence, etc.

As with any growing and thriving company, things start to get watered down over time.

We started feeling this kind of atrophy with our vision statement. This feeling along with takeaways from a book our leadership team read together called “Scaling up” by Verne Harnish inspired something new.  In the book, it recommends setting a BHAG (Big Hairy Audacious Goal).

That is where Vision 2030 began.

We wanted to set a specific goal for each company along with an overall goal Lynn Group company goal.  That is where our combined graphic comes in.